AUTUMN / WINTER 2021 "GREEN SPACE + URBAN ENVIRONMENT" LOOKBOOK

AW21 PHOTO EDITORIAL

The LONGEVITY Autumn/Winter 21 Editorial was shot in (...Regents/Hyde Park) located in the heart of the city and in central London’s famed Savile Row street in Mayfair, known principally for its traditional bespoke tailoring. A series of images shot by X and Y showcasing our AW21 pieces. Our first collection introduces traditional tailoring, classic sweatshirts and t-shirts adapted to today's modern functionality and performance needs.

SHOP THE LOOK
This Season is defined by heavyweight tailoring and sportswear mixed with classic luxury and innovative fabrics sourced from the most sustainable & reputable mills in England and Italy. Each piece is handmade and crafted in England and expresses the brand’s signature minimalist and utilitarian silhouettes. The Autumn/Winter 2021 collection will also demonstrate our ongoing commitment to sustainability.

SHOP THE LOOK
As a global pandemic continues to have a hold on society (or ease up and does not have a complete hold on our society anymore...) it offered the opportunity to bring new modes of creative expression and utilise what the capital has to offer for our first editorial. Urban green spaces and residential greenery can promote mental and physical health... Finally experiencing some normality.. hopefully back to normal etc..)

SHOP THE LOOK
The mighty metropolis has a vast variety of parks and almost half of the city is green space combined with an urban environment, making the city the ideal place to shoot our brand's products and demonstrate a new approach to cold-weather style with heavyweight fabrics. The importance of texture and color remains at the core of the collection featuring a monochrome palette and neutral tones.